Publication - Case Studies: "IT has played a central role to BCP's success. This case focuses on management of information technology within BCP and illustrates how the bank has successfully linked its IT strategy to its business strategy."
quinta-feira, julho 01, 2004
Case Studies INSEAD
Dutta, S. e Doz, Y. (1995). Banking on Technology At Banco Commercial Português. INSEAD Case Bibliography. p.65