quinta-feira, julho 01, 2004

Case Studies INSEAD

Dutta, S. e Doz, Y. (1995). Banking on Technology At Banco Commercial Português. INSEAD Case Bibliography. p.65
Publication - Case Studies: "IT has played a central role to BCP's success. This case focuses on management of information technology within BCP and illustrates how the bank has successfully linked its IT strategy to its business strategy."

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