quarta-feira, fevereiro 04, 2004

Mitos(1), Linguagem(2) e o Impacto da Barreira Linguística(3)

(1) Harzing, A.W. (1995). The persistent myth of high expatriate failure rates. International Journal of Human Resource Management, vol. 6, May, pp. 457-475. : "The persistent myth of high expatriate failure rates seems to have been created by massive (mis)quotations of three articles. Only one of these articles contained solid empirical evidence on expatriate failure rates and in fact showed them to be rather low."

(2) Harzing, A.W. e Feely, A. J. (2002). Forgotten and neglected — Language: the orphan of International Business research. Paper presented at the 62nd Annual meeting of the Academy of Management, Denver, 9-14 August. : "(...) we intend to open up the debate on the influence of language on the way multinational organizations manage. (...) we define the "Language Barrier" and advance a series of propositions (...). We conclude by identifying the drivers underpinning the language barrier and use these to propose an approach for the future operationalization of the language barrier construct."

(3) Harzing, A.W. e Feely, A. J. (2003). Language Management in Multinational Companies. Cross-cultural management: an international journal, vol. 10, no. 2, pp. 37-52. ---> Especial antenção para o impacto das barreiras linguísticas (pp.9-11).

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