sábado, janeiro 03, 2004

Adaptação dos expatriados ao mercado de consumo local

Cultural Adaptation of Business Expatriates in the Host Marketplace
"Satisfaction with the host culture has been found to influence the ex-patriate’s commitment to the local operation and to the parent company. This paper investigates the role that the expatriate’s consumer experiences play in the determination of his/her satisfaction with her new culture."

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