terça-feira, outubro 28, 2003

Visual Communication across Cultures - Rumiko Oyama (2000)

Revista Intercultural Communication

Pista para interpretar as observações de campo relacionando-as com as barreiras a que os expatriados ficam sujeitos, nomeadamente ao nível da sua capacidade de se movimentarem no espaço: "The isotype is a system established by the Viennese philosopher and social scientist Otto von Neurath (1937, 1948). It is a system where modified and simplified visual images are used to convey information to the general public. Von Neurath believed this system to be universally communicative, as opposed to the opacity of verbal language, which he viewed as "a disfiguring medium for knowledge" in that "its structure and vocabulary fail to be a consistent, logical model of objects and relations in the physical world" (Lupton 1989:145)." by Rumiko Oyama (2000). Visual Communication across Cultures. in Intercultural Communication, ISSN 1404-1634.

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